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January 19, 2009

Keeping Top Clients

Posted in: Design Ideas, Programming Ideas

It’s with great pleasure I give you the very first idea to be posted, a little app for designers and developers.

As a designer, the most fluctuating aspect of the job is the clientele. From one client to another the job can go from severely frustrating to incredibly easy and enjoyable. After working with one too many tedious clients it came to me that a simple app to keep track of your favourite clients (the ones who are easy to work with, pleasant to talk to and pay up on time) could make the job a lot easier. Let’s call it a mailing list. With all their contacts organised you would be able to stay in regular contact with them, offering them exclusive offers and special rewards in order to get their continual custom. Working with the same pleasant clients regularly surely beats working with new and frustrating clients. As the age old cliche goes ‘keeping a client is a lot easier than finding a new one’.

So the site concept: supply users with a place to keep all their valued customer details.

Admittedly it wouldn’t necessarily require a bespoke app to perform this task. This is a good thing. It means startup costs would be drastically reduced (there are plenty of suitable scripts to build off) but the unique twist would likely be enough to bring the customers. Using a utility like Campaign Monitor might be a good bet, it offers the ability to create and manage mailing lists, but also allows you as the site owner to turn a profit by charging the user a fee (monthly or pay as you go) to send out email campaigns to the clients.

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