2 Simple Ways To Turn Your Visitors Into Readers

27 December 2009 -

2 Simple Ways To Turn Your Visitors Into Readers

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An important concept in marketing is getting your message to your target audience multiple times. If you can get someone to view your campaign several times, the message will become increasingly embedded in their mind. It’s easily applied in television, but how can you apply this to your blog or website?

One thing I have been experimenting with lately is using a message to encourage users to retweet my posts. Above this article you will see a message asking you to retweet. Once you finish reading the article, you will notice there is also a message underneath the article, reinforcing the initial message. It’s a pleasant and informal message, but is an effective of pushing the users to retweet.

You could even tie this in with referrer information. By reading the referral URL, you can decipher where a visitor has arrived from. If they arrive from Twitter, they are likely to be a Twitter user, so you could push them to retweet, if they arrive from a search engine, they are likely to be a first time visitor, so you could push them to join the RSS or mailing list, and so on.

So there’s a couple of ideas to help convert visitors into regulars at your site. How else do you think you could use these methods? Do you currently use any similar techniques?

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2 Responses to “2 Simple Ways To Turn Your Visitors Into Readers”

Alex Fraiser 2 January 2010 at 12:48 am Permalink

Those messages make for great call to action, and honestly, they were the first thing I noticed when I visited your site here. That orange box you have on the homepage is a perfect example of this, and even the retweet buttons you have in your posts were the first things I noticed when I came to your article.

Obviously those messages are more effective than leaving the button as is, and I might just have to figure out a way to do the same on my blog.
James Rayers 2 January 2010 at 1:08 am Permalink

Thanks for the comment Alex. The yellow message at the top just started out as a small notice, but it has seen a good number of clicks. One benefit of such an area is that I can really push a certain aspect of the site. At the moment i’m trying to build the reader base so getting Twitter, RSS and newsletter subscribers is the key.